In today’s modern age, having complete control over how a customer interacts with your business is more important than ever – a person could have a bad experience, write a negative review, and never try you again, all in the time span of just a few minutes.
So we know it’s essential to maintain your business listings and have control over them: but how? Between your main webpage, review sites, social media, mobile listings, and other places, your business has info all over. Sometimes, you could even have thousands of different business listings at once, all for only one business! That’s a lot to manage on your own, and most people wouldn’t be able to do so by themselves.
Let’s figure out how to maintain your business listings in a way that’s organized, easy, and makes sense.
1: Update and Document Your Biggest Listings
It’s vital that you seek out and identify what your biggest business listings on the web are. You may be getting a lot of traffic or a lot of attention from different online spaces that you’re barely aware of, such as an idle social media page, restaurant listing, online travel page, etc. You want to be certain that the places where people are seeing your business the most are the ones you pay the most attention to.
You want to keep these listings documented and updated, so you know what content and what version of your business information is being broadcasted. You could have old tangential business listings offering deals that no longer exist – a sure way to create a frustrated customer.
2: Claim Your Business Listings and Organize Them
You’ll also want to be certain to ‘claim’ your business listings, an important process that you should look after and ensure it’s done correctly. A lot of business listing directories will offer this process and it’s a good idea to take advantage of it.
Things like updating the listing, adding photos, new information/contact info, and adding links (such as a link to your main site) are all things that can be done through these types of directories. Don’t leave big business listings improperly updated and managed: it won’t help the business when it comes to getting sales, traffic, or revenue.
3: Look Into Using a Service or Directory
It may also be a good idea to consider looking into using a service or directory, especially one that helps you manage all of your different business listings. These kinds of services exist (more on that later) and can be an excellent way to help you maintain your business listings with little ease and difficulty.
Businesses and services like this usually help you in a number of ways: they help you organize and count your biggest business listings; they’ll assist you in keeping track of all of the ways customers get information on your business, and where those ways come from, and it should just make the process easier and more convenient overall if you use one of these services.
It could be a good option, especially if you need help with your business listings and are having trouble managing them on your own.
4: Optimize Your Main, Core Website
A lot of these big business listing websites pull tons of information from your core website. Whether that’s the main site of your product, the biggest place you book your teaching lessons through, or just how you get people to consider your services – these listings will pull from this main site.
Even if they didn’t, it would be best to optimize your core website anyway because that’s what most people are going to view when they are exposed to your online presence for the first time. Sure, they may read reviews or hear from someone else – but as long as they’re still interested and actually look into you – what they’ll see is either a well-made website or something that’s not quite up to snuff.
The usage of website development companies here is normally a great business decision – you can make certain that your main website is engaging and feels good to view and sift through. Put all of the most important information – features of your product or service, pricing, etc. – in a nicely wrapped package and more people will be willing to go through it.
We can see that there are a lot of moving parts and aspects when it comes to maintaining your business listings across the web. The easiest thing would be to use a service or business directory – these businesses make maintaining your listings online a cinch.
Conclusion: Use The Business Directory to Maintain Your Business Listings Online
A great example of a directory website or business to use would be The Business Directory – this is a helpful site that can help organize and maintain all of your business listings. It’s ideal to use a service like this, especially if you have a larger business than most or if you’re growing faster than you’re able to manage it. The Business Directory can make everything simpler and easier.
More than ever, you’ll be able to easily keep track of all of your business listings, organize them in a way that makes sense, keep an eye on your biggest listings and check where you’re getting your traffic from, along with many other useful features.
A business like The Business Directory offers these services at a fair and cheap price: so you’re really getting a lot of value for your money!
Consider using The Business Directory if you need assistance with your business listings but you’re not sure how to get them. The Business Directory can help you with pretty much everything that you could possibly need when it comes to maintaining your listings.
By doing this, you’re exacting control over your business and directing where it’s going to go next: that’s real power in entrepreneurship!